Our client, a financial services business, is seeking a performance-driven Social Media & Search Advertising Specialist to take ownership of paid acquisition across Meta, TikTok, Google, and Taboola. This role is heavily focused on lead generation and CPA efficiency, making it ideal for a data-led marketer who thrives on optimisation, testing, and scaling high-performing campaigns.

You will work closely with senior management and internal teams to ensure campaigns are compliant, effective, and aligned with business objectives.

Responsibilities:

• Plan, launch, and optimise paid social and search campaigns across Meta, TikTok, Google, and Taboola.
• Manage budgets and performance in line with CPA and lead generation targets.
• Build and manage audiences, including retargeting and full-funnel campaign strategies.
• Brief, test, and iterate on ad creatives, including copy, visuals, and video hooks.
• Monitor campaign performance daily and produce clear weekly and monthly performance reports.
• Identify opportunities to scale high-performing campaigns while maintaining efficiency.
• Collaborate with internal teams on messaging, promotions, and seasonal campaigns.
• Ensure all advertising activity meets compliance and regulatory requirements.
• Stay up to date with platform updates, policies, and best practices across paid media channels.

Requirements:

• 5+ years’ experience managing paid social and search campaigns at scale.
• Proven hands-on experience with Meta and TikTok Ads (essential).
• Strong understanding of performance marketing metrics including CPA, ROAS, and conversion tracking.
• Confident working within testing frameworks and making data-led decisions.
• Experience in lead generation or service-based businesses is a strong advantage.
• Excellent written communication skills with the ability to brief creatives clearly and effectively.
• Highly analytical, organised, and comfortable working in a performance-driven environment.

Benefits:

• Opportunity to lead paid media strategy within a financial services business.
• High-impact role with clear performance ownership and visibility.
• Collaborative working environment with close access to decision-makers.
• Competitive salary and benefits package.
• Long-term career progression in a growing and ambitious organisation.

If you feel like you fit the above requirements and are currently seeking an exciting new challenge, please forward your CV for immediate consideration and confidential call back to discuss the role in more detail.

Your CV will never be sent to anybody without your permission.