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JOB :

Paid Media Specialist

JOB DETAILS

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Salary:

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FULL JOB DESCRIPTION

Are you a seasoned Paid Media Specialist ready for a new challenge? We have an excellent opportunity for a proactive and data-driven professional to join a global fast expanding business.

Position Overview:
My client, a global business based in Woking in Surrey, is on the lookout for a Paid Media Specialist to join their team. You will play a crucial role in managing PPC campaigns, overseeing digital assets and content collaboration, fostering synergy within the team and with affiliates, and actively managing an external agency. This position offers the unique opportunity to guide the transition from agency-led PPC management to in-house expertise, ensuring a cohesive integration of PPC strategies within the larger digital marketing framework.

This is a permanent role, which will involve working for my client directly on a permanent basis, this is not an agency or short term role. I am assisting my client in finding suitable candidates to work for them directly.

There will be huge opportunities for upskilling, personal progression and development within this role, my client is known for investing in and really looking after their staff, a large number of staff who work there are with the company long term which only happens if things are right internally.

Responsibilities:

- Direct and oversee the digital PPC agency, ensuring alignment with strategic objectives and performance metrics.
- Formulate and execute local paid media strategies in collaboration with the Marketing Manager.
- Helm and optimize PPC campaigns across multiple platforms, assuming full ownership as needed.
- Monitor and integrate value-based bidding strategies on Google with Salesforce to optimize campaign outcomes.
- Work closely with designers to update digital assets for lead generation, including banners, Facebook visuals, emails, and website graphics.
- Utilize customer personas for A/B testing, identifying resonant value propositions for diverse user segments.
- Engage proactively with Google account strategists to uncover lead generation avenues and bolster campaign performance.
- Collaborate with local and regional teams, ensuring consistent brand portrayal and campaign effectiveness.
- Identify potential affiliates and formulate impactful local campaigns in collaboration.
- Elevate brand visibility across platforms, including You Tube, Tik Tok, and Google Shopping.
- Foster collaborative relationships with regional and local teams, promoting open dialogue and shared growth visions.
- Deliver comprehensive and insightful reports detailing marketing impact, ROI, and areas for enhancement. Desired Profile:
- A minimum of 5 years specialized PPC experience, ideally within a PPC agency environment.
- Expertise across Google Ads, Facebook Ads, You Tube Ads, and Google Shopping platforms.
- Proven experience in steering significant local campaigns (e.g., £2 million+).
- Unwavering focus on lead generation.
- Analytical mindset complemented by a comprehensive understanding of pivotal performance metrics.
- Aptitude to assume total control of campaigns, particularly if collaboration with the current web agency concludes.
- Outstanding communication prowess, spanning written, verbal, and visual modalities.
- Detail-oriented with impeccable organizational skills.
- Salesforce experience is a plus.
- Strong level of English is essential.

Benefits:

- Competitive salary (£40,000-£55,000).
- Hybrid work model (3 days in the office, 2 days remote) with flexible hours.
- Immediate start with a rapidly growing company.
- Opportunities for career development and progression.
- Supportive and inclusive work environment.
- Training and development opportunities.

If you feel like you fit the above requirements and are currently seeking an exciting new challenge, please forward your CV for immediate consideration and confidential call back to discuss the role in more detail.

Your CV will never be sent to anybody without your permission.

Job Type:
Full-time, Permanent

Salary:
£40,000.00-£55,000.00 per year

Benefits:

-  Company events
- On-site parking

Schedule:
Monday to Friday Work

Location:
Hybrid remote in Woking

RECRUITER

Alan

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