Digital Marketing Manager - Lead Generation
FULL JOB DESCRIPTION
Are you a seasoned Digital Marketing professional ready for a new challenge? We have a fantastic opportunity for a data-driven and hands-on Digital Marketing Manager to join a global fast expanding business.
My client, a global business based in Woking in Surrey, is on the lookout for a dynamic Digital Marketing Manager to join their team. As they embark on a rebranding journey, they are seeking a dynamic individual to lead their digital marketing efforts and shape the future of their online presence.
As a Digital Marketing Manager, you will be at the forefront of their digital marketing and e-commerce initiatives, particularly B2C lead generation. We seek an individual with a deep understanding of online marketing, a knack for optimizing lead-to-sales conversions, and the ability to lead a dynamic team in navigating digital landscapes.
This is a permanent role, which will involve working for my client directly on a permanent basis, this is not an agency or short term role. I am assisting my client in finding suitable candidates to work for them directly.
There will be huge opportunities for upskilling, personal progression and development within this role, my client is known for investing in and really looking after their staff, a large number of staff who work there are with the company long term which only happens if things are right internally.
- Lead a strategic approach targeting essential demographics, crafting impactful digital campaigns, and securing premium leads.
- Oversee various digital marketing channels, utilizing tools like GA4, GTM, and WVO for traffic monitoring and comprehensive campaign evaluation.
- Monitor and enhance lead performance throughout the marketing funnel, focusing on increasing lead quality and conversion rates.
- Develop and execute a robust strategy to significantly improve the website's conversion ratio, influencing overall sales and revenue.
- Develop and manage an effective promotional calendar for 2024, maximizing lead acquisition and sales during strategic periods.
- Direct e-commerce operations, leading a diverse team, and collaborating with the EMEA digital team and freelancers to expand reach and efficiency.
- Guide the transition from agency-led PPC management to in-house expertise, ensuring a cohesive integration of PPC strategies within the larger digital marketing framework.
- Lead digital rebranding aligned with new guidelines and oversee a comprehensive website overhaul to enhance user experience and brand alignment.
Lead the lead generation team with direct leadership responsibility for the Digital Paid Media Specialist, fostering team collaboration and ensuring activities align with strategic objectives.
Sales Team Collaboration:
closely with the sales team to ensure the delivery of high-quality leads, facilitating seamless communication and strategies between marketing and sales for efficient lead conversion and revenue growth.
- Bachelor’s or Master’s degree in Digital Marketing or related fields with at least 8 years of relevant experience. However for the right candidate, at least 5 years of relevant experience will also be considered.
- Proven expertise in developing and implementing lead generation strategies.
- Expertise across Google Ads, Facebook Ads, and Google Shopping platforms.
- Unwavering focus on lead generation.
- Analytical mindset complemented by a comprehensive understanding of pivotal performance metrics.
- Skilled in using Salesforce or another CRM for managing and tracking leads through the sales funnel.
- Outstanding communication prowess, spanning written, verbal, and visual modalities.
- Detail-oriented with impeccable organizational skills.
- Strong level of English is essential.
- Competitive salary (£50,000-£65,000).
- Hybrid work model (3 days in the office, 2 days remote) with flexibility.
- Immediate start with a rapidly growing company.
- Opportunities for career development and progression.
- Supportive and inclusive work environment.
- Training and development opportunities.
Stay ahead with the latest digital marketing trends and technologies to enhance lead generation tactics and overall marketing performance.
If you feel like you fit the above requirements and are currently seeking an exciting new challenge, please forward your CV for immediate consideration and confidential call back to discuss the role in more detail.
Your CV will never be sent to anybody without your permission.
£50,000.00-£65,000.00 per year
- Company events
- On-site parking
Monday to Friday
Hybrid remote in Woking